Founding Farmer Steve

13 Feb

Welcome back to the brave new world of farming. In two short minutes last night during the Grammy’s, Chipotle’s story ad, recited by Willie Nelson’s soulful rendition of Coldplay, and personified with brilliant claymation, fired the first spot on shot in the food revolution that Americans so desperately need.  At a time when fast food restaurants like MacDonalds trick Guests with sugar disguised as oatmeal, Steve Ells has crafted a vision for “food with integrity” based on the old/new principles of antibiotic free meats and locally sourced produce.  Just as EZ’s Brick Oven is working to do in San Antonio, True Foods in Newport Beach and Season’s 52 in DC, the movement to put only real food into food, is taking root. As we health coaches like to say, if it was made in a plant, don’t eat it. Thank you Chipotle Mexican Grill  for taking us “…back to the start”.

http://www.chipotle.com/en-US/fwi/videos/videos.aspx?v=1

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One Response to “Founding Farmer Steve”

  1. kris February 14, 2012 at 8:44 pm #

    We totally changed the way we look at food after watching “Food Inc.” It is awesome to know that Chipotle and EZ’s care enough about their customers to provide us with delicious good for us food!

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